In 2019 Weebollabolla participated in a research and development program to better the Australian Beef Industry through the Southern Australia Multi-Breed EBV project. A project that has massive long term beneficial outcomes for the Australian Beef Industry. This project is in-line with the foundation of Performance Herds Australia (PHA) to allow the numbers do the talking to make better genetic decisions for better industry relevant outcomes. The like-minded, forward-thinking and collaborative approach amongst our Shorthorn PHA peers has been rewarding.